Privacy Policy

Effective Date: June 23rd 2026

At The Option Agency, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we handle your information when you visit our website, apply to join our agency, or interact with us. This policy is designed to comply with global standards, including California privacy laws (CCPA/CPRA).

SMS Terms of Service
By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from The Option Agency. This includes SMS messages for appointment scheduling, appointment reminders, instructions, and notifications. Message frequency varies. Message and data rates may apply. See privacy policy below. 

1. Information We Collect and Retain

We collect information that you voluntarily provide to us or that is collected automatically through your browser interaction. Below are the specific categories of data we collect, why we collect them, and how long they are stored:

• Contact Data: Includes your name, email address, phone number, and location. Used to respond to inquiries and manage applications. Retention period: Up to [Insert e.g., 2 years] after your last contact.
• Application Data: Includes your age, gender, physical measurements (height, bust, waist, hips, shoe size), and photographs/portfolio links. Used exclusively to review talent representation.
• Technical & Usage Data: Automatically collected data such as your IP address, browser type, operating system, and website interactions via cookies. Used to analyze website performance. Retention period: Governed by standard analytics timelines (up to 14 months for Google Analytics).

2. Third-Party Tracking and Analytics

We utilize trusted third-party services to enhance our website functionality and measure traffic. These platforms process your technical data under strict data privacy constraints.

Google Analytics (GA4)

We use Google Analytics to understand how visitors interact with our site. Google Analytics sets cookies on your browser to collect technical identifier and behavioral data. To learn more about how Google processes this information, please visit the official page: How Google uses information from sites or apps that use our services. You can completely opt-out of Google Analytics tracking by installing the official Google Analytics Opt-out Browser Add-on.

Vimeo Video Embedding

Our website features embedded video plugins hosted by Vimeo, Inc. When you visit a page with an embedded video, your browser connects directly to Vimeo's servers, transmitting data such as your IP address and viewing analytics. For a comprehensive overview of how they handle user data, please review the Vimeo Privacy Policy.

3. How We Share Your Information

We only share your information in the following limited situations:

• With Your Explicit Consent: If you are a signed model or actor with our agency, we share your professional portfolio, measurements, and work details with casting directors, photographers, and prospective brands to secure bookings.
• Service Providers: With trusted web developers, hosting providers, or software tools who help operate our site under mandatory confidentiality agreements.
• Legal Compliance: When required by a valid legal subpoena, court order, or governmental law.

4. Minor and Child Safety (Under 18)

We are deeply committed to protecting the safety and privacy of young talent. In compliance with privacy regulations regarding minors:

• We do not knowingly collect or process personal data from individuals under the age of 18 without explicit parental or legal guardian involvement.
• If an applicant is a minor, all submission data, measurements, and photographs must be submitted directly by a parent or legal guardian.
• We do not publicly display images or information of minors on this website without a signed, written release from their parent or legal guardian.

5. California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, you are granted specific rights regarding your personal information under the CCPA/CPRA:

• Right to Know & Access: You can request a disclosure of what personal data we have collected about you and how it is used.
• Right to Delete: You have the right to request that we delete personal data we have collected from you, subject to certain legal exceptions.
• Right to Correct: You can request updates or corrections to inaccurate personal records.
• Right to Opt-Out of Sharing/Targeted Ads: While we do not "sell" data, third-party cookies like Google Analytics share data for tracking. Our site recognizes and respects Global Privacy Control (GPC) signals sent by your browser to opt you out automatically. You may also adjust your preferences in our cookie consent banner.
• Right to Limit Sensitive Data: Any data collected from individuals under the age of 16 is treated as sensitive. We require explicit affirmative opt-in consent before processing any minor data.

6. Contact Us to Exercise Your Rights

To exercise your rights to access, update, or delete your information, please submit a verifiable request to our data contact: